Project Overview
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Location:
Multiple Locations (Retail Plazas & Shopping Centers)
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Sector:
Fitness / Franchise Retail
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Project Type:
Tenant Buildout Program
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Delivery Model:
Construction Management + General Contracting
Executive Summary
Scalable Execution for Franchise Growth
TrustEra partnered with multiple 9Round owner-operators to deliver consistent, high-quality fitness studio buildouts across a range of retail environments.
Each location required strict adherence to brand standards—ensuring that every studio delivered the same customer experience, regardless of site conditions.
Project Scope
- Interior buildout of franchise fitness studios in:
- Inline retail plazas
- Shopping centers and mall environments
- Installation of standardized 9Round workout layout, including:
- Nine-station circuit training configuration
- Equipment installation at each station
- Interior finishes and branding:
- Full mirror wall systems
- Brand-specific graphics and color schemes
- Flooring systems designed for high-impact training
- Coordination of:
- Mechanical, electrical, and plumbing systems
- Lighting and power requirements for fitness operations
The Challenge
Consistency Across Variable Spaces
Each location presented different conditions:
- Varying square footage and layouts
- Existing infrastructure differences
- Unique landlord and shopping center requirements
Despite these variables, every studio was required to deliver identical branding and functionality.
Brand Standard Enforcement
- Strict adherence to 9Round’s design and branding package
- Exact placement of:
- Workout stations
- Equipment
- Mirrors and wall treatments
- No deviation from the customer experience model
Retail Environment Constraints
- Construction within active shopping centers
- Limited work hours and access restrictions
- Coordination with neighboring tenants and property management
The TrustEra Approach
Programmatic Buildout Strategy
TrustEra approached these projects as a repeatable system, not one-off builds:
- Standardized planning and layout adaptation process
- Efficient replication of brand requirements across locations
- Streamlined coordination with franchise owners and stakeholders
Detail-Driven Brand Execution
- Ensured exact alignment with 9Round brand standards
- Maintained consistency in finishes, equipment placement, and visual presentation
- Delivered a uniform customer experience across all locations
Retail-Focused Coordination
- Managed construction within operational retail environments
- Coordinated with landlords and property managers
- Minimized disruption while maintaining schedule
Results
- Delivered multiple 9Round locations with consistent branding and functionality
- Successfully adapted standardized designs to varying retail spaces
- Maintained quality and speed across multiple projects
Conclusion
What This Project Demonstrates
This program highlights TrustEra’s ability to scale retail construction:
- Multi-location franchise rollout execution
- Brand consistency across diverse environments
- Efficient adaptation of standardized designs
- Experience operating within active retail environments
Client Impact
- Consistent brand experience across all locations
- Faster, more predictable buildout timelines
- Confidence in execution regardless of site conditions
TrustEra Perspective
- Scaling a brand requires more than construction—it requires consistency.
- TrustEra delivers repeatable, high-quality execution across every location, ensuring that each space reflects the same standard, the same experience, and the same brand.